An Open Letter to Local Business Owners

My dear purveyors of good stuff,

Right now, I live in a hotel. And before you ask, the answer is: No, there's nothing glamorous about living in a hotel. I used to think living in a hotel would be sexy. Manny Ramirez lived in a hotel the whole time he played for the Sox. Kelsey Grammar's character in the tragically short-lived sitcom "Back to You" lived and loved in a hotel room. Heck, it worked for Zack & Cody for three seasons until they took their game onto a cruise ship. (Please don't ask how I know this. Let's just say that convalescing makes strange TV bedfellows. FYI: Dan Savage brilliantly eviscerated said show on This American Life last year, claiming Zach and Cody were turning his son into the worst kind of heterosexual.)

Alas, the Residence Inn is not the St. Gregory from that mid-80's Aaron Spelling show starring Brand Walsh's dad/Babs's husband (are they still married? is anyone still married?).

Last Friday, I came home from work to find that the housekeeper (and yes, having a housekeeper IS sexy-- that's the best thing about hotel life) had left a flyer for 32nd Annual Old Louisville Holiday Home Tour on my coffee table. And when I went downstairs to check about my mail, there was another full-color flyer for the Home Tour displayed on an acrylic stand. And I thought, "Oh how nice. I'm a little broke right now, but I can always hit it next year."

A few hours later, it dawned on me that I've been living in this *&^%^&* hotel for almost three months now-- Ooohh! No, today is my three month anniversary! I've now lived in a hotel for 1/4 of a year. Sigh.-- and that was the very first piece of local advertising I've seen pass through the doors of the joint. Sure, there's the obligatory "brochure shelf" tucked out of sight down an unused corridor, but the Home Tour folks put that full-color photocopied, attractive, festive ad in my face-- both in my room and right on the front desk-- all weekend long. And if I hadn't been a Villager, hadn't known that I'd have another chance to go at the 33rd Annual Home Tour, I would have jumped at it.

At least a couple times a week, I'll be hanging in the lobby or waiting in line at the front desk, and I'll hear some tourist or business person ask for dinner recommendations. If they're looking high end, the answer from the front desker is always the same: Jeff Ruby's. If they're just looking for something to fill their bellies, the front desker always directs them to... you guessed it: 4th Street Live.

Sometimes I stick my nose in. Sometimes I don't. I almost always stick my nose in when I hear folks mulling over dinner options in the elevator or in the hallways. (This takes a lot of effort as Mama is painfully shy around strangers.)

There are lessons to be learned here, Owner friends. First of all, there are 140 guest rooms in the Res-Inn. If the Home Tour people paid 15-cents per color copy, that meant that they spent in the neighborhood of $21 to blanket my hotel and get a brochure into the hot little hands of every single person staying at the hotel that weekend. A single, day-of-purchase ticket for the Home Tour was $30. If one Res-Inn resident hit the Tour, the Tour still made $9.

There are approximately 17,000 hotel rooms in the Louisville Metro area. That's a lot of color copies, sure. But if you're having a special event and you can share the cost with other businesses (Trolley Hops and Bardstown Aglow and Buy Local First and Louisville Originals folks, I'm looking at YOU), you've got quite the captive audience in hotel dwellers, whether they be tourists, businessfolks, or townies like me.

Secondly, if you're a local business within comfortable walking distance of a hotel, why don't you drop off some discount coupons for the front deskers to give out to arriving guests? It's only because I'm such a 'net nerd that I discovered the ill-fated Park Place's awesome Happy Hour deal. Heck, if Park Place had put a little ad in every Res-Inn welcome packet saying: "Hey, we're a high end eating establishment, but you can enjoy fine cocktails and appetizers at half price EVERY DAY and eat and drink like a classy person for the same price you'd pay at TGIFridays" they might have lasted a bit longer. Likewise, it's only through active interweb hunting that I've found out about the daily deals at the BBC Taproom and Artemesia. You don't even need to make it a discount coupon. Why is there no 1/4 page b&w photocopied flier on our brochure rack advertising BBC's daily specials? That's nutso!

And finally, I love me my front desk friends. They're a super sweet group of folks. I have no doubt whatsoever if you, Local Owners, scratch the front desk folks' backs a little, they'll scratch your backs A LOT. Just after Hurricane Ike, I was in a Highland coffee shop (Highland Coffee, to be exact) and a woman from one of the neighborhood Irish pubs came in and handed the baristas coupons for free beers on a particular night. I was behind her in line, so I didn't hear everything she said, but it was something along the lines of: we're thanking our neighbor businesses because we had power and were able to serve food during the dark days and our neighbors sent a lot of business our way. Aw. That's classy, folks.

There are approximately seven or eight people who work the front desk at the Res-Inn. Give them each a gift certificate for $25 at your eating establishment (you know they'll spend more than that). Give them a 25% off coupon for your store. If you're a tourist attraction, let them in free. And don't just do this once-- do it aggressively-- there's all kinds of turn over in the service industry, and you want to keep YOUR business at the front of their minds.

I'm still sick about the fact that I've seen six restaurants within walking distance of the Res-Inn go belly-up in the past three months: Primo, Market on Market, Melillo's, Jenicca's, Park Place, and Browning’s (she intones the litany of the dead). I’m trying to do my own broke-girl part by signing (and abiding by) the LEO’s Shop Local pledge. As soon as I’m finished with my work (if you can call this “work”), I’m heading over to Wild and Wooly to submit my 10 Buy Local receipts to enter their Holiday Passport contest.

But Local Owners, you gotta put yourselves out there a little more. Us Loueyvillagers don’t want to see you croak. We don’t like driving by the Spaghetti Warehouse (or whatever it’s called) and seeing it full to bursting, while 301 Bistro across the street has empty tables. It’s not that we don’t like the Warehouse—it’s yummy and cheap. We’re not unhappy that 4th Street now has a Panera Bread, as long as Panera doesn’t put Toast in jeopardy. Lou will probably end up spending her New Year’s Eve at one of 4th Street Live fine establishments. So, I’m not anti-chain. I’m just pro Local, for all the reasons one should be.

Rant over.

Lots of love,
Lou

Jenicca's down

Today I received an email from the owners of Jenicca's that said that November was their last month. That makes it 5 restaurants within 5 blocks that have closed since we "moved" to downtown. Heartbreaking.

According to the Jenicca's folks, they wanted to "go out" before they went futher into debt, before they went out on a "bad note."

I'm heartbroken. And am wondering if NOW they will give me the recipe for the "secret sauce" behind their super yummy broccoli crunch.

Best of Downtown: Jenicca's

Among the most underappreciated (best that I can tell) spots in downtown-ish Louisville is the wine/beer bar and restaurant Jenicca's. Even before I "moved" downtown, we hit Jenicca's on a fairly regular basis, but now I'm making an even more concerted effort to get there as often as I can. Like so many downtown establishments, Jenicca's is struggling, and it's in everyone's best interest that this place thrives.

Whenever I walk into Jenicca's, I feel like I want to move in. Not only does Jenicca's design aesthetic match my own (although you'd never know it walking into my shotgun home-- I love the NYC loft-y, industrial schtick, but when you own a 102 year old home, you feel obligated to preserve the original design as much as you can-- at least I do), the music is great, the food-- though light-- is my kind of food, and the people behind the bar-- usually Jennifer or Rebecca, the owners-- are lovely and kind. Not to mention the fact that they have beautiful bathrooms and a great outdoor space.

Jenicca's is open from 11-3pm on Mondays, 11-10pm Tue-Wed, and 11-midnight Thu-Sun. They offer an extensive wine selection and lots of craft beers, including Schlafly's on tap. Their menu features mostly sandwiches and snacks, and everything I've had there is great. I'm especially partial to the BLAT (Bacon, Lettuce, Avocado, and Tomato) sandwich. At $5.95, it's an awesome deal. With any sandwich, you have a choice of broccoli salad (which is WONDERFUL) or chips and salsa.

Jenicca's hosts lots of live music on the weekends and other special events. Last Friday Trolley Hop the place was so packed it was nigh-impossible to get a beer. It made me so happy to see them so busy, I wasn't bothered a bit.

My only beef with Jenicca's is that they only offer regular coffee, actually it's hazelnut coffee which is one of my least favorite coffees. I can say with total certainty that if Jenicca's had cappucino-machine-made coffees or at least a regular coffee on tap that the restaurant would become my very regular on-the-way-home stop after work. I know that this is an unwelcome complaint for the Jenicca's owners. They've made conscious choices about what to offer-- and the conscious choice not to offer a better coffee selection is one that they're firm on. But still. With only Blue Mountain and DCE even remotely nearby, I can't help but think they'd do a killing on lattes and such with the local small business owners. I know if I worked in an office nearby, I'd sooner bring my own cappucino machine to work than go out and get a hazelnut coffee from Jenicca's any day.

Smaller beef: at least twice, we've tried to head there on a weekend afternoon and found them closed despite what their business hours said.

Jenicca's
636 E. Market StreetLouisville, KY 40202