Showing posts with label chipman creative. Show all posts
Showing posts with label chipman creative. Show all posts

Thursday, October 18, 2012

Thursday Randomness: What have I been up to?

Is it the middle of October already? My goodness. Time really flies when you're having fun.

And, gentle readers, I am having so much fun these days!

Sure, money is way tight, and I am still struggling with what to do about my lack of insurance. But if you zapped those two stressors from my life (anyone? anyone?), I'd be fool happy.

I'm totally crazy about my new freelancing life. I have the best readers (that's YOU!). My friends never cease to amaze me. And The Guy and I just passed the one year of dating mark, and I couldn't be more in love.

So, what else have I been up to? 

  • Tomorrow marks the end of my second week of employment at Insider Louisville. Depending on who you talk to, I'm either the "Deputy Director of Content" or the "Associate Managing Editor." I'm not really hung up on titles; whatever you want to call me, I'm having a hell of a good time. I've been helping out around the joint, writing 2-5 articles a day, working on vetting freelancers and much more. We're still moving into our new office in NuLu, and every morning when I drive to work I have to pinch myself. Ever since my job hunt began, I've had a superficial goal of either working downtown or in NuLu, and here I am with my own desk, an endless supply of good coffee, and a job that I can't wait to go to when I wake up. My bosses respect me. I feel like I add a lot to the organization. And I'm getting paid to do cool stuff and write about it. My fingers and toes are crossed that this turns into a full-time gig with benefits someday soon. (And my fingers and toes are crossed that I continue to be this happy with this job).
  • For the past six weeks or so, I've been working part time as a "Twitter Specialist" for 520 East Brands. Shane is a dream to work for, and I'm thrilled to be the "twitter voice" for many beloved local and national brands. I knew one day my Twitter addiction would pay off!
  • Chipman Creative was hired two months ago to "ghost blog" for local real estate agent, WordCamp maestro, and fellow Start-Up Weekend attendee, Scott Hack. We did the true "ghost" thing for a little while, but over the past few weeks, we've started to put my name on the posts. So if you're looking for more of my posts, follow Scott's blog. And obviously, if you have any real estate needs, you should contact Finish Line Realty. Scott is awesome.
  • Last Saturday, my Louisville, Not Kentucky co-host Linda and I worked a booth at the Flea off Market. We signed people up for our mailing list and interviewed people for Episode 7 and beyond. We met lots of listeners and even got to interview the Mayor. It was a beautiful day, and we're looking forward to doing it again in November.
  • Tuesday, a group of Loueyville readers and friends volunteered to answer phones at the NPOTM, Louisville Public Media fund drive. Thanks to Kara, Dawn, Bethany, Stephanie, Stephen, Ashlee, and Linda for coming along. We ate lots of pizza and talked to some great LPM supporters on the phone.
So now, besides this blog, my twitter, my facebook, and my pinterest, you can now catch me on Insider Louisville, the Finish Line Realty blog, Louisville Not Kentucky, and as the voice of brands you know and love on Twitter. 

Hope you all have had an excellent fall so far! Thank you for your support!

Monday, September 10, 2012

Startup Weekend Louisville



A few weeks ago, lured by the "early bird discount" and a sudden loathing for the job-hunt process, I signed up to take part in Startup Weekend Louisville.

Startup Weekend is headquartered in Seattle, Washington, but held events in over 100 countries in 2011 and its event facilitators are located in more than 200 cities worldwide.

I still don't really know all that much about the event. It basically runs from 630p on Friday night til 9pm on Sunday. It's a team competition, but it seems a little less cutthroat and more creative. Check out the schedule here. But here's what the website says:

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

Back in the summer before my Junior year in high school, my economics teacher nominated me for a place in a nerd summer camp. It was called Business Week or something like that, and it was a gathering of Connecticut economics nerds at Connecticut College. There we were to live in the dorms, take business and marketing classes, and -- in teams-- create an imaginary ballpoint pen company, finance it, and market the pens. All of this took place over the course of a nigh-sleepless seven days. 

I was accepted, but the tuition was too much. Just as I was about to turn it down, my grandpa swooped in and paid it for me. 

It was the Best. Week. EVER! (at least to 16 year-old me). I made fast friends with a bunch of nerds. Totally fell in ooey-gooey love with the cutest guy on my team, Dave, who lived all the way across the state (he might as well have lived in California for car-less Melissa). 

We pulled all nighters (no, not for teen hanky panky, although there may have been a smidgen of that-- for planning and marketing). We made a commercial for our pen that was set to the tune of George Michaels' "I Want Your Sex" and featured me and a couple of other of my female teammates dressed up like the women in Robert Palmer's "Addicted to Love" video. Because even at that age, we all knew what sells.

I had a blast. My team won. Dave and I dated on and off through freshman year of college (more off than on) until he became an intolerable stoner. And my entrepreneurial spirit was born.

I hope Startup Weekend goes as well. I don't need to "win," and I don't need a "Dave." But I do need a little nudge and a lot of inspiration. There are still spots available for Developers, Designers, and Non-Tech types (like me). The cost is only $99 and includes 7 meals. It's a steal. Maybe you can come join us?

Thursday, August 16, 2012

New Venture: Chipman Creative

A few months ago, I decided to make a giant leap... one without a safety net. I decided to leave my 13+ year teaching career and try something new. I loved teaching. I still love teaching. But I have so many, many passions. I figured it was about time to see if I could turn some of those other passions into something... bigger.

I've been a writer ever since I was a child. In high school, I wrote my first novel-- forever lost in the great Macintosh Crash of '96. In college, I wrote melancholy poetry (who didn't?) but was chosen to study with the late, great, wicked Kenneth Koch all four years, so I must have had "something." I majored in English at Columbia, and I got my Master's in English from the University of New Orleans. I'd completed close to half of my credits for an MFA in Fiction at UNO, when the aftermath of Hurricane Katrina blew me to Louisville.

As a teacher, my passion was working with students on their writing. In my extracurricular life, writing has been my constant. I've been to countless writing workshops, retreats, and residencies. And as a result of being a teacher and student of writing for so very long, I've become a crack editor, proofreader, and writing coach.

I've parlayed those skills into freelance writing and editing work over the past decade-plus, but in a very spotty, haphazard way. Shortly after college, I ghost-wrote a YA horror novel that was published by Harper Collins (thankfully, long out of print). I edited a self-help book written by a businessman/race car driver. For years, I was the go-to editor for an annual $52million+ government grant application by a financial company in New Orleans. I've been writing freelance for The Louisville Paper off and on since the paper's inception.

When I took my giant leap, I knew part of that leap had to be finding some way to make this passion I have for writing and working with writers something more concrete.

So, welcome to the world, Chipman Creative, my new writing/editing/social media freelance business.

Storytelling has always been an integral part of my life. And I believe, passionately, that storytelling is becoming more and more integral to the decisions we make as consumers and to the way we market as businesses and brands.

When I talk to someone who has eaten at Harvest for the first time, usually the first thing they mention is what they thought of the meal. But what everyone talks about after that-- without fail-- are the gorgeous photos on the walls of the farmers who supply the raw ingredients of their meal. They talk about the giant map that tells them from which farm various ingredients are sourced. I have no ties to Harvest-- this is just an unveiled compliment. Harvest is doing it right. They're telling a fantastic story. And it's a story that builds loyalty and confidence.

I follow the blogs and tweets of my favorite businesses and brands. My loyalty soars when they tell me a good story or give me good, usable information. My heart sinks when their blogs or tweets are trite, ineffective, irrelevant, or full of errors.

In addition to standard writing and editing services, Chipman Creative offers ghost-blogging and ghost-tweeting subscriptions. I want to help you tell your story. Every business has a story to tell, whether you're a store, a restaurant, a lawyer, or a dentist. A well-written and researched blog or twitter feed can be an invaluable marketing tool.

If you follow this blog, you've been following my story and my brand... some of you for years. I hope you'll check out Chipman Creative and think of me when you have writing/editing/proofreading/social media needs.

Email me at lou [at] loueyville.com if you would like to see a rate sheet or my resume.

I'm super excited about this new venture. I look forward to working with you.